The Bradley Foundation tapped MZ to refresh its brand identity to establish a more contemporary look while building upon the equity of its original icon. The redesign was part of a complete brand realignment and brand standards exercise. The goal of the effort was to enable better brand presentation in digital tools and mobile devices, and revive the brand just as the Bradley Foundation took residence in a new location. The foundation’s signature lion icon demonstrates strength without aggression and a focused, restful readiness. Read our blog post.