MZ helped with the redesigning of Optimal Blue’s website by mapping out the buyer’s journey to create wireframes for key pages. Through input sessions we helped refine the site’s messaging to be benefit-oriented instead of feature-driven. This way users will immediately understand how secondary marketing automation can benefit their business, and think about the ROI instead of the cost. To support Optimal Blue’s website refresh, we worked with them to create a home page video that tells the story of their complex solutions in an easy-to-understand, engaging way. The video shows how their automated secondary marketing platform helps you compete effectively and elevate your customer experience to fulfill your ultimate goal—building long-term relationships with customers. OptimalBlue.com