Info-Pro is one of those unique clients that wants to do everything right—from the very first step. We first engaged on a Brand Prism exercise, collaborating to uncover the foundation of their brand, points of difference, and value propositions that would lead their communications. We were fortunate to follow that exercise with the development of their website. The way we engaged proved the tagline we developed, “Make work less taxing,” was true at every touchpoint. The homepage video is their promise. The tone and manner of the site is their essence. Some companies aspire to what a tagline promises. For Info-Pro, it’s a natural fit. Info-Pro.com