Diversatek Healthcare partnered with MZ in designing a new trade show graphics to reflect its innovative, scientific and workflow-based diagnostic GI solutions are rooted in a commitment to personalized care. The graphics need to announce the merger of two companies while also being effective both domestically and internationally. The color scheme, layout, messaging and product demos within the new booth recognize that while doctors and nurse practitioners rely on Diversatek technologies, the most important asset Diversatek shares with its customers is their expertise and responsive service.