When Boelter Foodservice launched Boelter Blue, a turnkey restaurant marketing app, to restaurant owners, MZ ensured messaging addressed pain points from restaurants needing to stay top of mind with hungry diners in a mobile world to allowing restaurateurs to spending less time and money on marketing. In addition to creating the Boelter Blue story online, MZ strategically repurposed content into a Pillar Page, eBook, blogs, examples by restaurant type to attract and nurture leads using HubSpot.