Knowing that personas search the way they talk, and search using their voice, MZ strategically mapped out and developed human-friendly topic-based content for Boelter Beverages. The result is not only an improved site navigation but also 3 Pillar Pages anchored in topics brew pub owners want to discover and self-educate themselves about from Drafting a Brewery Plan to Creating Custom Glassware and everything about Tap Handles. As a result, Beercup.com is building authority in the eyes of personas and search engines.