A new website that drives instant communication

Project Overview

Committed to solving clients’ continually evolving safety and communication challenges, Singlewire made significant product innovations over the years, including a recent acquisition. It was time for a fresh website that integrated the story of its brand, product platform benefits and unique selling points.

Brad Parkel, Director of Marketing at Singlewire, noted “Our website sits at the center of our go-to-market strategy. We needed to update the messaging and infrastructure to better tell the story of who we are, educate visitors on the value of our solution, and enable our sales team to engage in meaningful, real-time conversations.”

When evaluating agencies, Singlewire recognized the value of MZ strategic thinking which was missing from other vendors. Chris Swietlik, Director of Communications at Singlewire, reflects “Other agencies presented cookie-cutter, template solutions. We needed a versatile team that could help us think through our web strategy in a new light.”

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Focused on benefit-driven storytelling and growth-driven design, MZ believes a critical first step to creating the best possible solution includes input sessions with key client stakeholders in multiple departments. These sessions enabled MZ to understand the Singlewire audience, internal and external pain points, specific objectives and the unique brand story.

Helen Flanagan, Client Services at MZ, explains “Communication is vital to our process. We held weekly overview meetings and created a punch list to streamline communication, keeping every party accountable and on the same page to eliminate tedious back-and-forth communication.”

InformaCast®. A school alert system at work in an emergency—and every day.

The new site powerfully reflects the unique Singlewire story, while optimizing user experience. The navigation gives users a good 30,000 ft. company overview and enables the logical addition of new menu items to meet future business needs.

“Other agencies presented cookie-cutter, template solutions. We needed a versatile team that could help us think through our web strategy in a new light.”

Chris Swietlik, Director of Communications, Singlewire

Both companies are delighted with the results. Parkel reiterates “MZ took the time to understand our needs from a technical, messaging, and business process perspective, then worked closely with our team to implement the new site on a very tight timeline. They asked the right questions at the right time, stayed engaged with us throughout the entire process, and delivered an end product on time and on budget. Over the years, I’ve been involved with many website redesign projects. Our engagement with MZ was by far the most successful and productive website project I’ve ever participated in.”