Showcasing the Hentzen commitment to its craft.
Less than half a percent of all U.S. businesses has survived 100 years or more—and there’s hundreds of good reasons why Hentzen Coatings continues to succeed. MZ helped Hentzen share that story with a new company overview video, featured front and center on its home page. The video showcases the people behind the brand, while highlighting the company’s unrivaled capabilities and expertise in four key verticals. This will be a vital sales tool as Hentzen expands into the Southeast.
75% of B2B buyers use social media to inform their buying decision.
Hentzen understands the importance of meeting today’s decision-makers where they are—on their favorite social channels. We worked closely with their team to kickstart social media marketing initiatives which included building a multi-channel strategy from scratch, designing templates, and creating, scheduling and managing posts. Creative content has been crafted for different company goals, including raising brand awareness, building thought leadership, generating leads and supporting recruitment efforts. An ongoing partnership, we continually find ways to build their brand on today’s top social channels.
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