A strong, simple ad series reinforces key commercial messages, educating the target about the need for back-up power and driving them to the Website for more information. Generac City is a web-based tool that highlights Generac’s products throughout various industries—clicking a vertical takes the target to case studies and photos of installations.
Outbound/Inbound eMail campaigns use compelling visuals and interesting facts to make the case for back-up power. The direct mail series has a customized call-to-action that illustrates back-up power is needed and affordable.
Generac looks to MZ for impactful, meaningful and targeted communications that make the case for back-up power. We develop solutions that speak to the business owner, making the financial and business case for Generac power.